Late Thursday, while unconfirmed reports spread about a shooting at Brown University, CNN’s Kaitlan Collins used social media, noting the confusion and guiding the public to her channel's 9pm newscast.
Although the network is hardly a impeccable news source, her message resonated for numerous observers. It stands as one of the outlets where one can locate grounded and generally trustworthy reporting – notably during crises like the one unfolding near a New Hampshire storage facility.
A Precarious State Amid a High-Stakes Struggle
But the news network, now 45 years old, finds itself in a vulnerable position as two huge media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the destiny of CNN has become part of a major game of corporate ownership, rather than as a question of what benefits the information-seeking public.
“This is yet another example of the fundamental flaws with roots in decades of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.
The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.
“The narrative is crafted as a financial tale with influential figures as the central actors, but there is scant discussion of the common good,” Pickard said.
A Further Element: The Former President
This situation is complicated by Donald Trump’s opinions about a network he has long portrayed as perhaps his main “fake news” foe.
Recall the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now asserts that the network requires new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.
Trump has reason to like that company more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that venerable news network.
A Possibility of Continued Uncertainty
Notably, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. That would be a relief to many at the network, but it’s hardly a safe harbor. That arrangement could pave the way for CNN for a future sale. It never ends.
According to Timothy Wu, a great deal of this is illegal, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.
“Each proposed deal would be detrimental to the country, and both should be opposed by the government,” Wu argued.
The Fundamental Challenge and a Potential Solution
Regardless of the resolution with this particular battle, the larger issue endures.
“The present media landscape is a highly structure that undermines democracy, but we ought not succumb to learned helplessness,” Pickard said. Regulatory choices – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can address it.
Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Reform is a distant prospect now, but that is not to say it will be impossible forever.
Initiatives that bolster independent news organizations, reinforce local journalism, fund public media, and outlaw the accumulation of media power in very few hands are within reach – they are essential for a robust democracy.
In the world of media ownership, larger is not superior. And news organizations such as CNN shouldn’t be tools in the latest acquisition battle.